Placement of type
These are a few examples of various placements of type, my allocated typeface is Verdana. Suprisingly by only using one typeface there was many outcomes i could of had by simply arranging the type in different ways. When arranging type there are some important things to consider, type should always be alligned in some form be neat and crisp. Type that is of more significance is normally bigger and in bold, this is to make the piece of type stand off the page more or in some cases more eye catching. Types of scenarios where the placement of type would be relevant would be in newspapers where the designer has a certain amount of text to fit into a certain space and make everything aligned also the most important parts of type will be in bold. Small changes in type can massively change the look and feel and the effect if gives to the viewer making this very important towards visual communication.
For maximum visual impact the main things to consider are
- Font
- Letter spacing
- colour
- Point size
Here are my examples of various placements of type.
What i've learnt from doing this is how important type is and that it should never be undermined , in some circumstances type is more powerful than an image and can sometimes better be used to convey a message that perhaps and image cant. In a visual communication aspect changing such simple things can change a whole target audience this is something i will always keep in mind and remember when aiming something at a specific target audience.
http://www.wisegeek.com/what-is-typography.htm
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